I think one of the reasons as well is that it's easier to find that content that you wanna watch, sometimes tracking which streaming service has a movie or show that you looking for is almost impossible.
There are sites [1] dedicated just to searching all the streaming services for you to find the thing you’re looking for that I’ve used and work pretty well, but it’s kind of ridiculous that they even need to exist.
1. justwatch.com (perfect name for the frustration)
1. justwatch.com (perfect name for the frustration)