[AnthonyMouse]

They're starting to lose the thread though.

People use Windows at home and at school and then employers use the same thing because they don't want to retrain people. But the home versions of Windows are becoming so malevolent that they're losing market share. Meanwhile all the things that used to require Windows are becoming web pages and phone apps. You go to a university and it's full of Macbooks and if you see a PC in the CS department there's a good chance it has Linux on it. These are the people who will be choosing what to buy in a few years.

But who cares about the clients anymore, right? They're making money from cloud services. Except their hook is getting people to use Active Directory and Microsoft accounts, which are the things for managing Windows client devices.

It's going to be a while before anybody convinces the accountants to stop using Excel, but for large swathes of employees Windows is no longer relevant, and if you don't need Windows then why do you need Azure instead of AWS or any of the others?

[makeitdouble]

> if you don't need Windows then why do you need Azure instead of AWS or any of the others?

I don't have enough insight, but there's more to it than Windows/Microsoft services tie up. It's clearly not the ease of use for small customers, it could be the contract making, or something else that makes it better deal for businesses beyond just the cost bundling.

For instance I remember Apple hosting iCloud on Azure. And there's a few other big players going with Microsoft, especially retail chains who can't touch anything Amazon, and don't trust Google.

[AnthonyMouse]

It's the ease of use for medium customers. Large customers have Linux servers with full-time staff to write custom code and do whatever they want because they have their own resources; Facebook doesn't use Azure. Small customers buy a Macbook or Chromebook or tablet and have a gmail address and host their website on WordPress or one of those awful (but easy to use) web host proprietary site builders.

Medium businesses are big enough to want to have their own email domain but not big enough to want to implement their own spam filter, so they turn to the likes of Amazon and Google and Microsoft. Then Microsoft's advantage is they can manage and integrate with your Windows devices. Otherwise they're just doing price competition with every other hosting company. People who aren't even using Active Directory start to wonder why they should pay extra for SQL Server instead of using Mariadb on Linux, and in turn why they shouldn't put that VM on AWS unless Microsoft cuts them a better deal. (Which is presumably what happened with Apple, but offering long-term discounts is not how you make a lot of money.)

[eitally]

Apple spends >$2b/yr with Google to host iCloud data on Google Cloud.

[eitally]

Moreover, it's increasingly easy each year for companies to support BYOD and let employees procure whatever they want that meets IT requirements. My current employer gave all non-tech staff $2000 to buy themselves a laptop, which was then enrolled in some fleet management systems with almost a single click.

Frankly, I see very few people choosing Windows anymore.

Also, another point to add: Microsoft's Intune fleet management system is perfectly capable of managing Macs, and you can use AD as your IDM source of truth for just about anything, including SSO for Google Workspace & ChromeOS devices.

To your last point, Windows Server is a hard requirement in many enterprises because of legacy or procured software that requires it. That is entirely separate from end user computing.

(I used to run end user computing for an F500, and I also ran the Enterprise Apps org at the same time. This was from about 2008-2015, and initiatives including mass migrations aware from MS Office to Workspace, and replacing thousands of Windows laptops with Chromebooks.)