[DangitBobby]

It's only logical if you ignore the strawman assumption that these protesters assumed no personal risk.

Though morality can be subjective, culturally we have coalesced on many shared moral values (a subset of which have been codified into law, for example, it is both immoral and illegal to kill someone in most peace time circumstances). And since "morality" encompasses a broad set of expected behaviors that manifests in practically every facet of our lives, it's unfortunately relevant at pretty much all times. Morality is quite necessary for high functioning societies.

Since companies like Google dilute responsibility and behave collectively as sociopaths in the pursuit of money, I'm quite glad we have people willing to self-sacrifice to keep them from behaving a-socially (or, arguably, evilly). Yes, it's probably safer and "logical" for most people to avoid sticking their necks out for what the believe in.