[TheOtherHobbes]

And that's why Meta will fail. The company doesn't have the branding or the technical imagination to create either a mass-appeal or a high-end prestige product. Apple has both, and its best VR effort appeals to a few thousand people.

As long as VR is limited to facehuggers the market will remain niche. VR glasses are a good few years (decades?) off.

In the meantime Apple will eat the high end and probably some of the low end.

So where does that leave Meta?

It doesn't help that Meta is more of an annoyance than brand. I'm not sure anyone actually likes Meta or Meta's products. While they're tolerated to some extent, they're perceived as fundamentally boring or irritating in a way that is deadly for brands.