I'm not sure that is a good comparison. My old car cost ~$500 and weighed about 1000kg. If anything that is a comment on consumerism and not the value of things.
The value of this platform comes from the R&D, scale, support, packaged software, etc, etc.
Assuming they sell 10000 units at an average ~$300. At that scale likely a $100 of each unit is in parts/tooling, then assembly/flashing/testing. That's approximately $20mn to be split by:
2. Investors probably threw in $4mn along the way and look to claw that back (couldn't find investment info on a quick search).
3. Tax appears to be ~20% in most places, so 20% of $30mn is $6mn.
Leaving approximately $6mn, everybody gets a bump and they are left with enough to expand and run the company for ~2-4 years without needing to raise additional investment. That's a lot of pressure to get a new product out there.
The value of this platform comes from the R&D, scale, support, packaged software, etc, etc.
Assuming they sell 10000 units at an average ~$300. At that scale likely a $100 of each unit is in parts/tooling, then assembly/flashing/testing. That's approximately $20mn to be split by:
1. Likely minimum team of 10 people on development for 4 years, at ~$100k per year (with overheads), for $4mn. Kickstarter in 2020: https://www.kickstarter.com/projects/petoi/bittle
2. Investors probably threw in $4mn along the way and look to claw that back (couldn't find investment info on a quick search).
3. Tax appears to be ~20% in most places, so 20% of $30mn is $6mn.
Leaving approximately $6mn, everybody gets a bump and they are left with enough to expand and run the company for ~2-4 years without needing to raise additional investment. That's a lot of pressure to get a new product out there.