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by imarkphillips
780 days ago
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Surprisingly the researchers missed major features of the digital nomad appeal. 1. A strong desire to get more out of life.
2. The fact that marketing to this niche is psychographical not demographical. Not new concepts in the travel, or other industries, but as the numbers of people associating with digital nomadism grows, the niche can open up larger markets. My own 4 year old startup, Nomad Stays, was created to solve some of the lifestyle sourcing issues that living 9 years as a digital nomad, and visiting over 100 countries had shown me was hard. |
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