[jschulenklopper]

> Nobody wants nameless faceless corporations anymore. > And even if they did, email isn’t a flier you send > into a million postboxes, it’s that personal > sales/support/whatever call your humans make.

Derek Sivers / CDBaby has been doing something similar, adjusting the From:-field to include the customer first name: "CDBaby loves Sarah" for shipment confirmations. As reported, people loved this kind of mails (thinking that somebody at CDBaby changed their email profile settings for each outgoing mail :-)