[zztop44]

I don’t disagree with your core point, but branding is about a lot more than a logo. I think iPhones do sell to rich people because of branding, because iPhone’s brand basically is “the best possible phone you can get, plus it integrates seamlessly with your other Apple devices”. And Samsung flagships’ brand is “the best Android phone”.

Porsche, or whatever, have a great and meaningful brand when it comes to cars, but that doesn’t translate to smartphones. So when you see a phone with the Porsche logo the brand isn’t really gonna do much for you.