[sparknlaunch12]

It looked pretty good until the decision making process of colour choice-blue or orange. I don't understand the rationale. So what if orange is a warm colour. I was expecting a better argument on colour choice. And why just two choices? Is there a more scientific approach to colour choice (ie colour wheel) or is it simply designer or customer choice?

[jskopek]

I think the tone of the article was to be more light hearted, rather than objective and factual. The stock photo laden video really doubles down on that gambit.

I think a laid back attitude is novel, and has a lot of power. It's made me associate Circle as a fun startup, which might have been the whole point of the article - a recruiting and promotional tool - in the first place.

[yuchi]

Actually it is a very debated argument. Most of the choices about colours are about brand/category recognition.

In my experience designers (and is the role I sometimes have) must understand that visual appearance is nothing if not considered in its context. A blue logo is obviously more obvious (no pun intended) and not revolutionary, but is able to vector the category of the much more fast than an orange one. What does an orange circle on an app logo mean? A blue one is more clearly inserted in the right category.

But I see some more interesting issuess: what does that greenish/blue look that social networks acquired after Facebook and Aqua (oh yeah, that aqua UI) really mean? That green/blue is considered in semiology the color of the death and dead bodies[1]. Do you want YOUR logo to pass THAT semiotic message?

[1]: I have no citations here, I couldn't find one. So take my words as unreliable.

[zampano]

As a Texan and alumni of the University of Texas, I also don't understand his comment about orange not being popular in Texas considering it is UT's school color.

[WiseWeasel]

Indeed. Obviously the orange looks way better than the blue, though the "orange peel" texture on it might be a bit too high-contrast.