[sparknlaunch12]

This is a massive challenge, made harder by all the other competing startups. I have been thinking often about offline versus online. For all the effort you do online, one good offline meeting could create much more benefit.

For example, you may have a million twitter followers who create minimal interaction. Or have a face to face meeting with one person who introduces you to an interested angel or your next big customer.

What has biggest impact?

[adrianhoward]

Think of it another way. As a startup getting feedback is your primary tool for improvement.

It shouldn't be a case of offline or online. Do both until you can't. Then start optimising.

I often see organisations cut-off e-mail feedback long before the noise from spammers, auto-replies, vacation mail, etc. becomes an actual issue.

Wait until you have a problem. Then look at the many tools around that can help alleviate those problems. Then think about maybe recruiting more people to help deal with the feedback. Then - if you still have a problem - start thinking about removing communication channels.

It should be the last option - not the first.