[boomboomsubban]

Inspiring people to order pizza that they wouldn't otherwise was the entire point of the campaign.

While I agree it made things unreasonably shitty for drivers, the customer can't really be blamed and shouldn't have to sit at home thinking "am I being a prick by making this person do their job?"

[cm2012]

I agree the campaign was foolish overall, and dominos agreed. But there is a big difference from happening to order at a difficult time to purposely choosing the most difficult time. Multiply it by a billion and all that.