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by nickelcitymario
795 days ago
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New? No. Fully agreed. But there's misrepresenting, and then there's "What the hell does this have to do with the movie I just watched?" Good advertising (and I speak as an advertiser) sets up your expectations appropriately so that once you've experienced the product (in this case a movie) you leave satisfied. Bad advertising promises you something completely different so that you leave the experience disappointed, which results in bad word of mouth. Honestly, what none of the advertising for Civil War accomplishes (and I really liked the movie) is telling you that this is a movie about war journalism more than anything else. Yeah, there's a "this could happen here" message. But the core experience of the film is what it's like (presumably) to be a war correspondent. Didn't expect that at all going into the theatre. Also... I loved Happy People. But yes, it's depressing. Beautifully so, but not a comedy. |
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