[hackrocket]

A good starting point is to make sure that your app is optimized for App Store SEO. Here are a few articles I would recommend:

http://searchenginewatch.com/article/2169475/4-Ways-to-Help-...

http://searchenginewatch.com/article/2152859/App-Store-Optim...

http://techcrunch.com/2012/02/28/aso-app-store-optimization-...

http://www.slideshare.net/kolinko/app-store-seo-tutorial