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by EGreg
782 days ago
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Obviously the domain is a large part of the brand. It's like saying "1800 flowers" can rename itself. Or Jacoby and Myers had a phone number that was all 8's. And then when they split up, they got other numbers like 800-800-8000 but it wasn't the same. People type in the domain name when they think of chess.com or whatever. You're using examples which are the most ubiquitous companies in the world that spend the most on brand recognition. That's not a great way to support your point! Consider "basecamp.com" or "hey.com" -- would they do just as well if they had to switch every month to basecamp.nl and basecamp.io ? Probably not. And why should they? |
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A domain name is one of the means that together can help achieve that awareness and/or deliver your product.
It is like saying an airplane is “a large part of being in New York”. It is useful if you want to fly there, but once you’re there you don’t need it much. You can also drive.
> Consider "basecamp.com" or "hey.com" -- would they do just as well if they had to switch every month to basecamp.nl and basecamp.io ? Probably not.
Again, if you are specifically in the business of subverting the law and expect the world to turn against you and your domain is the main means of delivery then it may be wise for you to do something like this (or simply be a Tor hidden service with the same outcome). For any normal product this does not matter.
Incidentally, public awareness about the pirate bay did not really go down since their domain seizures.
> People type in the domain name
No.