[nostrademons]

The point is to enable markets for the technologies (many existing today!) that would let you time-shift effectively. Smart lights and smart thermostats are nifty gimmicks today; if electricity cost 100x more at primetime, they'd become critical investments. Insulating and air-sealing your home is known technology, but often not cost-effective when you can just burn a little more natural gas. Workplace charging is a perk, not a deciding factor for where people choose to accept a job. If the consequences of people's decisions were priced into the cost of them, people might make different decisions.

[Spivak]

I'm not sure smart things and sealing would be the go-to solution when we're talking 100x the cost. Even 10x the cost starts to make the electricity bill close to rent. Whole house batteries, gas/pellet heaters, and gas stoves would suddenly get a lot more popular.

I'm not sure "throw out your major appliances that run on electricity and don't even look at plug-in EVs" is the direction we want to go when being able to cheaply meet evening demand at the grid level with renewables is the eventual goal.

[nostrademons]

The 100x comes from it being way cheaper during off-peak, not way more expensive during peak. You see the wholesale rates on this site; they're negative or a few cents/kwh at most. If that price differential were translated to retail we'd see rates of ~1c/kwh off-peak and ~$1/kwh peak, which is a pretty strong reason to charge your EV off-peak.