Thanks for that link, and to (not-)answer GP's question on price:
> "While the application fee has not been determined, it will be set on a cost-recovery basis. The fee will ensure that the next round of the New gTLD Program is fully funded and does not require funds from ICANN's operating budget. As a point of reference, the application fee for the 2012 round of the New gTLD Program was US$185,000."