[minimaxir]

Two common implementations of engagement farming are a) very contrarian/misinformed opinions to bait people to respond negatively and b) simple Q&A prompts like "What opinion about AI would get people mad at you?" which encourage people to respond. The organic discussion (positive or negative) is generally favored algorithmically so it gets boosted, and in the case of Twitter, there is a monetary incentive to do so, as Twitter Blue accounts can earn revenue from tweet views.

The tweet author performed the former very recently and caused a news cycle by complaining about MKBHD's Humane Pin review with a bizarre take: https://daringfireball.net/linked/2024/04/16/vassallo