[misuba]

All those Facebook profiles: all different, all highly customizable. Specific.

All those hundreds of thousands of iPad apps: mostly very specific, some wildly so.

Increasingly these days, every business Amazon gets into, it builds a different interface for. Certainly that's the case with their electronic and downloadable offerings.

Even Google web search is fairly specific when viewed in context of their putative mission to organize the world's information. It sure doesn't look like Groups (and thank god for that).

And Light Table itself: not very specific. A general platform.

The word "platform" is key, I think. The link discusses what we put on our platforms.