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by mikesabat 789 days ago
While the hustle is admirable, I think you could use more creativity on the outreach plan. Doctors are likely one of the most harried professions in the world. Cold emails to these folks are not going to work well.

You have to find a way to network.

Look at how pharma reps do it. Attractive people, coming into the office and bring lunch.

Where can you put yourself in a spot to meet and talk to a high percentage of doctors. My first thought is a golf course. Is there a way in that way?

Do you volunteer at a hospital on weekends?

Another tip is for anyone you talk to, ask for introductions. Who else has this problem?? I work in healthcare (not a doctor). Not sure if I can help, but happy to chat if you dm me.

2 comments

Volunteer at a hospital seems like an amazing win-win. While doing something useful for society they can get to meet potential customers (doctors). Do you know of any resources that talk about such creative outreaches done by different entrepreneurs. I would love to read something like this.
One of our friends is a retired pharma rep. He made the majority of his connections through networking at conferences. During their workdays, doctors are typically over-worked and unwilling to be distracted.

Same retired pharma rep now volunteers at a major hospital a couple of days a week - most of his interaction is with patients - staff are too busy and volunteers provide the necessary welfare connections, especially with elderly and lonely patients.