[disposition2]

I don’t find this at all foolish. I agree and while OP is looking for doctor input, a better avenue might be leveraging nurses as a seed point and growing from there. As (and this isn’t meant as a slight) grunt workers can be more open to sharing hardships and a good entry point for moving up the chain if they find your argument/solution as valid.

[WWLink]

Yea, I was thinking that volunteering would help them meet people and see their pain points first-hand. Observing/shadowing sounds like a lot better way to get insight into what's going on. Plus they're offering up help in exchange for a chance to learn about their potential customer base.