[acejam]

It was working for people who were willing to buy an EV. Those people generally fall into two groups: 1) They specifically want an EV due to $reasons or 2) They are looking for a new car, and are willing to consider an EV. Both of these groups are fine with the current S3XY lineup because they resemble "normal" cars. That's why the Model S originally had so much success - it was a normal car, but electric. Even then, it was still a hard sell in 2013 to early adopters.

I'm going to stereotype a bit here, but Tesla YouTubers/Tweeters/Fanatics and the two groups above aside, everyone else is generally "against" EVs. If you own one, you know exactly what I'm talking about. The Cybertruck is Tesla's attempt to change that. Don't convince them on the green-ness or potential cost-savings of home charging, convince them because it's cool. It's something that no other manufacturer can compete against. (for now)