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by greenavocado 795 days ago
The main roadblock for content creators is the distribution channels. Content creators require attention. Attention is the hardest thing to obtain. TikTok broke through and stole lots of attention away from YouTube. Content creators aren't able to grow a massive following of their own because of the discoverability crisis on the Internet. Google and many other platforms are putting up high wall prisons (I refuse to called them "walled gardens") to hold on to user attention as tightly as possible.