[benced]

I think the moral obligation is slightly different when you have capabilities that no other firm has. I believe IBM falls into that category then, a company like ASML would now. Google Cloud would not: Israel can get cloud services anywhere.

(note this is true regardless of your feelings on the morality of Israel's government's choices)

[Intralexical]

So, "If I didn't do it, then somebody else would, so I may as well take the profit for myself"?

Or "As long as I'm not the only one who's complicit, it's okay"?

[shadowgovt]

If anything, "Israel can get cloud services anywhere" is an argument that Google should be even less inclined to take their money. If they have alternatives, it's not even as much money as it would be if they don't.

[benced]

"Customers have other choices" is not a reason for a business to not accept a customer.

[octopoc]

"Don't be evil" is a good reason for a business to not accept a customer though

[m463]

> I think the moral obligation is slightly different when you have capabilities that no other firm has.

hmmm... I don't know if that argument holds water.

for example, the corollary would be that your obligation is less if other firms have the capability?

although AI and choosing bombing targets is pretty horrible, I think surveillance tech ("advertising") is something more fundamental that everyone should think more about.