[stufffer]

DDG never pretended to be unbiased. They have all the same policy decisions around artificial boosting/throttling as google without the tracking.

In their golden era search engines were essentially super sophisticated keyword matching. Users used to find novel websites from passionate people. Now it's becoming more of a social media feed of the same 100 website where you train it what you like.

This is exactly why search is so vulnerable to disruption from LLMs.