[boo-ga-ga]

> The problem is the adpocalypse. Everyone stopped paying for ads that weren’t the super-targeted kind. Yeah, I kind of get it. What's the point for paying for a regular untargeted print or web banner if for a little more you can get extremely targeted one. And this drove the market to the current state. But I guess with the Internet appearance and it being powered by ads, people just got used to free content. And this is the biggest conceptual issue, as now we don't even want to pay $1.99 for an online newspaper despite the fact it's extremely cheap in comparison to literally anything.