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by loudmax
797 days ago
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None of this reorganization matters as long as the executive suite remains the same. Google's problem is top-down. This rearranging the deck chairs isn't going to cut it. Much of Google's value proposition was in their ability to innovate. The current leadership has proven catastrophically inept at this. Without fresh leadership, Google is on its way to becoming some mid-tier ad placement agency at best. Engineering excellence won't save them as long as the top leadership is incapable of adjusting to circumstances. There's still time for Google to leverage its competence at managing large infrastructure to regain its position as a leading technology company. But the window of opportunity is shrinking. Alphabet's board of directors needs to fire the executive suite, that's the easy part. The harder part is finding a replacement CEO and executive suite who will make the deep cuts and rearrangements necessary to get Google back on track. The longer they put that off, the less chance for Google to be relevant in the future. |
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