[otterley]

The problem is that it penalizes success and keeps companies small. If your company grows from small to large using personalized ads, you'll suddenly find it subject to this law, and then it has to change its business model. That's incredibly disruptive and discourages growth.

[sime2009]

There is no company size threshold here. This is GDPR related. You and Gruber are both mixing up GDPR with the EU's Digital Markets Act. Digital Markets is the one which has a "gatekeeper" concept tied to company size and market power.

[otterley]

Nobody is confused here. The point is, there's not a single European company that is impacted by the "pay or OK" demand, and it's a fair question as to whether there ever will be.