[Workaccount2]

I get your argument, but like I said, pretty much everyone is well aware of data collection and targeted advertising. And they still use those services.

Just like people are aware that Ubereats is a pile of fees on top of higher menu prices...and they still just use anyway to avoid having to call the restaurant to deliver or pickup themselves.

[em-bee]

everyone is well aware of data collection and targeted advertising

they may be aware of it happening, but they are not aware of the consequences, risks and dangers. they have no idea how that data can be misused. identity-theft, scams, stalking, harassment, doxxing, leaking of private information (your daughter is pregnant, gambling or other controversial activities) and who knows what else that can be enabled with access to this data.

[ToucanLoucan]

> I get your argument, but like I said, pretty much everyone is well aware of data collection and targeted advertising. And they still use those services.

I mean, sure. I don't think that's inherently wrong. All the parties making decisions in this transaction didn't do so at the same time, and I feel the temporal context is important as it amounts to a large scale "conversation" if you will between the public and Facebook:

- Facebook initially launched it's product some time ago and offered few if any features for ad targeting.

- As it grew in technical complexity and aptitude, as an organization, it created and refined more precise targeting measures which required more user data to operate, which incentivized the collection and categorization of more user data

- Users despite enjoying the product are (rightfully I feel) uncomfortable with the idea of being surveilled, but this doesn't necessarily mean they are prepared to stop using the product. Facebook has engineered their product to be at least somewhat addictive, and even that aside, social media is not totally without uses and enjoyable aspects.

- Users then instead of divesting from the product are asking their leaders to legislate rules about how much their data can be used in this way. Their leaders have responded with legislation mandating transparency and establishing rules about user's data.

- Facebook then responded basically saying "if you don't want us to use your data for this purpose, you need to pay X amount of money instead to cover the ad revenue we cannot make"

- Users individually make this choice, but also the leaders whom have been charged with working on this issue come forth and say, "you cannot paywall a user's right to privacy"

- The proverbial ball is now back in Facebook's court, it can either divest from it's EU users, or fall back on un-targeted advertising which makes them less money, or it can make the subscription fee give more back to the users and make it a more compelling offer where it can operate outside of being basically a protection racket.

I summarize all this to point out that users are not limited to simply using the product or not using the product. The EU suffers less from the malaise I feel has infected the United States, where we've forgotten that the letter of the law is not simply for punishment, but also to shape the society we want to see built, including incentivizing and disincentivizing behaviors of private organizations via regulation. In this case, users do want the product, but they are altering instead via public policy what is permitted to happen when they choose to use that product. That is a fair action on that part and Facebook's response, IMO, amounts to corporate whining. This is a reality of the business they've chosen to engage in: complying with regulations is not a new concept, and it is not unfair either: regulations are always subject to change at the whims of those in power, for better or worse.