[zuminator]

What's interesting is that that's basically the opposite of Vassallo's argument. He argues on X that it's not the video that's the problem; it's the meanness of the title that might effectively kill the product. He even says that the same video posted on X has a different title, and he has no problem with that.

So he's claiming that the title is in effect anti-clickbait. That by itself, regardless of the video content or whether or not people watch the video even, it could potentially cause harm to the product. I mean, he's not entirely wrong. It wouldn't be unsurprising if more people saw the title, and said to themselves, "Well, that sounds like a shit product, no need to even waste time watching the video," than actually watched the video.