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by nindalf 799 days ago
We have different views of what clickbait is. Clickbait, in my view, is writing checks that your content can’t cash. MKBHD didn’t do that. He plainly said this was the worst product and then calmly explained why it was the worst product. The content completely fulfilled the promise of the title. No hyperbole, no exaggeration, just an honest review based on his weeks worth of use.

He clearly says in the review that it’s the worst product he’s reviewed. So what other possible title could he have chosen?

If your objection is that it’s an interesting title that many people will click on … there’s nothing wrong with that. This is a guy with 15 years experience reviewing products, of course I want to know what he thinks is the worst. That isn’t clickbait though!