[trvlngwlbry]

I've seen a lot of these articles about the effectiveness of facebook ads in the months leading up to - and now in the days following - the ipo. The recent ones sometimes come across as articles by people who are short the stock, trying to encourage a sell-off. Most of the time, they come across as people simply justifying to themselves why they will not or do not own shares in the company. And it's perfectly fine to write about why you won't buy facebook stock.

It's just interesting the amount of noise that goes along with the public markets. You have to take articles/news with an even bigger grain of salt when a public company is involved in the noise. You just don't know peoples' motives. I'm not saying that I think this guy is short FB, I'm just saying its possible, and that I didn't see as many of these articles one or two years ago, even though millions of SMEs were trying their hand at facebook ads back then.