[sanderjd]

Yes, they definitely should use something like that from the start, in my view. But I think they won't, because there is now a lot of evidence that this will result in a bunch of bad press, whereas just making it proprietary will go without comment.

What incentive do companies have to do this?

[pas]

the best strategy is still to start out with something that's press-positive (Apache2) and switch to BSL/SSPL after funding is secured. bad press will happen, but at least later, after the good press phase.

[sanderjd]

What is the advantage of that, over just building proprietary software?