[bumby]

>Most think resources should be targeted towards groups that "deserve it more" because they are "worse off"

I believe there is behavioral game theory research that shows we are hard-wired for "fairness", even at the expense of a more optimal solution. E.g., Two subjects are given $100 to split and one was allowed to determine the split and the other the choice to accept it or both would go with nothing. A "$90/$10" split would often be rejected, even though the decider is giving up $10 and instead choosing nothing because of a sense of being slighted.

[gowld]

We're hard-wired for fairness toward ourselves than to others. That's why $90/$10 splits exist, but $10/$9 splits don't.