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by bastawhiz 792 days ago
The story you linked either omits the information or buries it deep enough to obscure the _actual_ source of the controversy. I was living in Chicago at the time, and the scandal wasn't the name choice, it was the fact that Aloha Poke sent cease and desist letters to other poke shops across the country demanding that they remove "aloha" from their names:

https://chicago.eater.com/2018/7/31/17634686/aloha-poke-co-c...

> the Chicago-born restaurant chain whose attorneys sent cease and desist messages to poke shop owners in Hawai’i, Alaska, and Washington state demanding they change names by dropping the terms “aloha” and “poke” when used together. While Aloha Poke contends it sent notes in a “cooperative manner” to defend intellectual property, Native Hawaiians feel the poke chain is trying to restrict how they can embrace their own heritage.