But there‘s many providers that you pay actual money to (Like Fastmail) and if something goes wrong you, as a customer and not a potential ad target, are their top priority and you can call a human on the phone.
Oddly enough, the EU isn’t racing to bust down the door of these “gatekeepers” and require third-party interoperability with this socially-critical service.
Pretty much just an apple thing as far as I can see.