[fogartjo]

I work in advertising - Twitch ads are obscenely expensive relative to other online video ads. Their USP is, supposedly, the high view-through-rate and a hard to reach demographic with disposable income. That being said, I worked with an ISP trying to target gamers, it was 4x cheaper just to target gamers on YouTube than to run ads on Twitch.

Amazon is starting to get more serious about selling ads though (Prime Video ads), but Google/Meta have had such a headstart I don't think they will catch up.

[Workaccount2]

My assumption is that the demographic is hard to reach because they are mostly fluent in ad-blocking.

[transcriptase]

Perhaps companies could reach this demo by investing their ad budget into having a better product that the hard to reach potential customers will recommend to each other.

Someone come up with a catchy name for this and write a LinkedIn post.

[Workaccount2]

If you can come up with a way to monetize a "free" video platform without ads, you could sell the idea alone for billions.