[nomilk]

The annoyingness to relevance ratio of twitch ads might be the best of any video platform. I find about one in five interesting. By contrast, I can't recall a single time YouTube has shown me anything interesting, relevant, or useful (lucky if it's not a downright scam), despite probably having seen ~100x more ads on YouTube than on Twitch.

I also appreciate that Twitch still displays the stream while ads play.

[jszymborski]

I've not had that experience. I just get the same Jack Reacher or Gillette ad over and over.

[jedberg]

I rarely get a relevant ad on Twitch, but Instagram has my number. I'd say at least 10% of those ads are ones that I find relevant/click on.