[rtyrtyrt]

I am not sure how people are not making the connection but this is directly tied to the economy and interest rates. Unprofitable platforms or barely profitable had relied on advertising before interest rates go up. Advertisers are increasing their costs and platforms can only insert more ads anywhere they can. Roku anyone?

The key point is platforms are fully aware of what they are doing and understand that this will drive users away but that is the point. If you can't fire enough people, sell enough ads or reduce enough product maintenance in your business then the next step is to fire your end users.

[simion314]

Like super profitable businesses stopped squeezing for more money? Every shit business person will try to get a promotion and buy a new expensive car and yacht and the only way to do that is make even more profit, so most of the time the quality of the product or service goes down.

There might be a correlation with the economy, where they need to triple down on the enshitification but it could be cultural, "the other managers did this shit and they bought soem cool sports car, I am better then them I will buy 2 cars"

[pc86]

"Doing this will drive away viewers, decreasing what we can charge for ads, so lets do it" is not something anyone in any board room of a company selling ads has ever said. "Firing your end users" has the tricky side effects of destroying your revenue.