[Akronymus]

And those ads usually are for stuff that isn't even relevant to me at all.

Like some more AAA garbage and such.

[jsheard]

Yeah, their variety of ads is so small that I can't imagine they do much if any targeting at all.

[michaelt]

You're right, but isn't that mostly because twitch is 90% gamers?

I mean sure if you had 100 streamers playing chess it might make sense to have a dedicated ad sales team doing targeted ads for chess fans. But if you've got like 4 chess streamers at any given time? Easier to just give them ads for gamers.