[nullderef]

Tangential question that rose up regarding availability vs. quality of life.

For a small startup whose products are only available on the US, does it always make sense to do nightly oncall? This doesn't work for some products, but if, for example, you have a site that sells mattresses in the US, would you wake someone up to fix the site at 3AM?

I guess here the main $$ loss would come from accepting so much traffic. But I wonder if we can better differentiate what's worth waking up for.