I don't say I agree, but there are degrees of personification. A faceless Chinese car company is harder to personally hate than an edgelord parroting points about the great replacement theory on his own social network.
It's not just the opinions he holds, it's the activist effort to implement those opinions in society. His access to capital assists those efforts, so buying a Tesla is seen as directly complicit. People then choose a substitute EV which may or may not be a Chinese brand.