[klabb3]

Alternatively Duolingo sells a casual memory game that differentiate by giving the illusion of productivity. And Masterclass sells attention and status to a class of people who are already attention-oriented by stroking their egos. I’m not saying this hot take is necessarily true, but the market isn’t always categorized by what we intuitively think. And realizing that can sometimes give you a massive benefit, simply by applying existing and effective techniques (in these cases gamification and people-oriented success storytelling, respectively) from a domain your competitors don't understand or care about.