[jyothi]

This has nothing to do with Facebook. They just picked the wrong marketing channel. How do you expect a "great" response for a packaging business (that too B2B) on facebook.

There are effective two modes of advertising on the internet: 1. where the user seeks (search ads etc)

2. you push the ad on the consumer (content ads, facebook ads as of now)

#1 is clear and has a good enough match always.

To be on #2 - you got to appeal well to the audience. Facebook works wonders for food, travel, gifts and more. All things that qualify for impulsive buys. It is important to understand the marketing channel.