Yeah… the Italian badge has to produce the Milano in Italy… absolutely crazy. Marketing guys who want to sell a Polish car should not be able to use the cultural cache built by Italy to do it.
It's going to take a bit more persuasion to get auto manufacturers to move to an entirely different state than silly rules around names. And while the Italian government fixates on the past, the rest of the world is hooked straight up to the fire hose of American culture, which is to the benefit of Americans.
> while the Italian government fixates on the past, the rest of the world is hooked straight up to the fire hose of American culture
Much of modern Italian culture has direct roots in its post-War boom, with substantial portions having been grafted from Americana, e.g. pannetone, parmesan, tiramisu and quite a few "classic" pasta dishes like carbonara [1].
That is a great article on the invention of tradition in Italian cuisine, rightwing politics, the fallibility of popular memory, and the realities of prewar life in Europe.
It does not state that pannetone, parmesan, tiramasu, or 'quite a few "classic" dishes' are Americana.
According to the article pizzerias as a phenomenon are American. The most traditional Parmesan is American. Carbonara was an American innovation or at least arose due to American ingredients.