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by wobbly_bush 805 days ago
> How often have you read a headline, and then not clicked on the link?

Somewhat related - I have clicked a lot more on Axios articles which I know are 2-5 minute reads, compared to other long form articles where the author wanted to write a novella. Infact I look forward to reading Axios articles which I know are well written, compared to others which are of varying quality, so less inclination to click.