[wolverine876]

> is mostly related to website information, not PHI or PII

If you are looking for an oncologist or abortions or whatever else, that's PHI. We know well that the industry has profiles on Americans and probably can identify you.

[westpfelia]

Exactly! If hospital systems are selling this, who is buying it? Health insurance companies. Then they can judge if they should still cover you or raise your rates.

[wolverine876]

Yes, and many other organizations also want this information. Your detailed profile is valuable, and my impression is that health info is particularly valuable.