[Dylanlacey]

I liked that they did research on play styles. That was really cool, I'd be curious to read all their findings.

But the themes they chose seem to be more informed by stereotypes. Vet Surgery! Hairdressing Salon! Horseies! Surely for true role-playing they should be giving alternative roles. Default offices are great play spaces. You can play with secretarial works OR CEO stuff. What's wrong with Computer labs or Retail? They're all fairly genderless, flexible environments, but instead the sets seem to be firmly targeting the stereotypes. I half expect the bigger set to be a castle, or maybe a day-care.

Perhaps we've (the social we) selected stereotypes that express themselves naturally, or are re-enforced strongly, or perhaps the designers took the research as a challenge but added all the themes themselves. Maybe, too, they're exactly what will be most popular even in a social vacuum, but surely catering to a more general level is the best place for a toy to be? No-one should be prevented from role-playing stereotypes if they want, but neither should they be forced to make greater allowances if they want to violate them.

(Violate. Huh. It's telling that that's the word often used to describe not complying with stereotypes.)