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by r00fus
805 days ago
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I had a very inexpensive fix to my Ford Focus EV last year. Like less than $2k for being hit and spun, requiring repairs to 6-7 body panels. EV manufacturers could make cars that are as durable as ICE ones but they choose not to - limited liability for such crashes is the way forward. |
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Take a look at how parts suppliers are segmenting their businesses and it will make sense (article below).
I completely agree with your conclusion, but none of the manufacturers have incentives that line up with limited liability.
https://www.bcg.com/publications/2023/growth-strategy-tier-o...
> Suppliers looking to formulate a successful portfolio strategy should begin with a careful review of their existing product groups, broadly allocated to three segments based on their growth and profitability outlooks.
- Booster parts. The major source of growth, this category includes such trend-driven parts as advanced driver assistance systems (ADAS), battery management systems (BMS), and fuel cells. These parts offer generally greater profitability, though profits will depend on the specific niche—higher for software, lower for increasingly commoditized segments like power electronics.
- Carry-over parts. These include a range of parts that will be predominantly trend-agnostic and stable, such as exterior parts, HVAC, seating, lighting, and the like. Profitability for this category will generally be stable.
- Legacy parts. These include ICE engine systems and conventional transmissions, exhaust systems, fuel systems, and older generations of electronics and human-machine interface (HMI) systems no longer applicable for connected cars—all of which are generally declining as a result of trends in mobility. In general, future profitability for this category of parts will be declining as suppliers struggle with overcapacity.
> Many tier-one suppliers will likely offer a mix of all three types of products. A proper portfolio strategy, however, will require the development of a separate, distinct strategy for managing each product group.