If you're in the Silicon Valley and spend most of your day on the Internet, $10 for superb search is a no-brainer.
If you're a student / postgrad somewhere in the US, it still likely feels worth the price, even though $10 is already not below the threshold of observability.
If you are, say, somewhere in Thailand, or Uzbekistan, or Botswana, the $10/mo become unironically noticeable: not prohibitive, but you really want to get a lot of value in exchange.
And basically anywhere in the world, if you're a kid, and mom and dad would not buy Kagi for you, you're out of luck.
https://kagi.com/settings?p=billing_plan&plan=individual&per...