[whimsicalism]

i think it's worth noting that the 'CMA oversight' is the result of an investigation being initiated against Google for these exact anti-competitive practices and that Google has been forced to change their process by the CMA as a result of that investigation.

I don't think you work for Google or are a sock, but it is clear from your comment history that you are extremely supportive of Google and a considerable proportion of your comments on HN writ large are just defending Google across multiple different threads/issues.

[fumar]

My comment history probably makes it clear where I work (maybe years back) and it is not Google. I see my recent comments are reactively supporting specific Google products. I don’t have a strong stance for them at entity level and if anything I ding them for killing some of my favorite web tools. I earnestly believe that ad tech is fighting to maintain user level tracking with limited transparency, look at the efforts by LiveRamp and The Trade Desk. Those are overt efforts to use emails as currency where consumers would have limited control for relevant ads. I am surprised Google truly would eliminate 3p cookies in chrome and mobile IDs on android when both platforms benefited in ads revenue post Apple ATT and ITP. I support the privacy sandbox principles as an ad tech person and a regular consumer. I caveat that if new information comes to light regarding their intentions then I would change my mind.

I was fairly pro Apple until they half attempted to provide ads solutions in the wake of App tracking transparency and I realized their gain was on App Store ads revenue. Amazon wishes they had a browser but their stores and hardware provide sufficient ads signals. Meta has plenty of ads scandals over the years. It’s a messy landscape but only a few organizations are developing ad tech and consumer privacy solutions in the open.